To use it, hang your head down so that your hair falls. Open the towel so that the strap you'll use for tucking is at the base of your head. With your head down, twist your hair into the towel. Then, ...

These conditioning sprays, deeply hydrating hair masks and reparative hair treatments can really make a difference.

What's so good about Pattern Styling Cream? The product itself looks and feels like a really good hair moisturiser, but it’s ...

Curls can be a challenge to style. They come by that reputation honestly: A rainy day or the introduction of one new product ...

The best shampoos for curly hair can do more than just clean your scalp—they prep your strands for everything that follows. A ...

Not only has this beauty secret saved my hair from years of heat damage, it even has one reviewer raving how their locks have ...

Peptide Hair Density Serum helps with hair growth and combats the damage from overprocessing and heat styling for a thicker head of hair with stronger cuticles. Shoppers say that the serum helped ...

Three PureWow editors test the Pattern Beauty hair steamer and here’s why it’s a great hair tool for natural hair.

The business of authenticity, how brand founder Tracee Ellis Ross taps into the power of authentcity for Pattern Beauty.

We spoke with experts and tested worthy contenders to round up the very best hair straighteners. Here are our top picks of ...

She’s talking about Bread Beauty Supply’s Hair-Gel Curl Capturing Gloss ($51), a lightweight, non-sticky gel that leaves ...

Curly hair is unique and beautiful, but it also requires special care to maintain its health, definition, and bounce.