Adan Diggs is 15 and yet to play in a high school basketball game but he is getting help with the NIL process.

Adan Diggs is 15 and yet to play in a high school basketball game but he is getting help with the NIL process.

Release Date: October 5 Price: $215 SKU: AQ9129-501 This Air Jordan 4’s new pink suede treatment will release exclusively in ...

With four Pac-12 schools joining the league, here’s a refresher on the makeup of the Big 12 and what the rosters look like.

T he right pair of basketball shoes can significantly improve your performance. Whether you're a professional athlete or a ...

Seniors who recently elected to cancel visits to KU: Tounde Yessoufou, a 6-5 forward from St. Joseph High in Santa Maria, ...

While the Colorado campus still basked in the glow of an improbable football victory, the signature sounds of dribbling ...

Nowadays, sneakers are merely just that. Instead, they're a statement, an investment, and a way of life for many.

Nike created the Jordan Brand just for Michael Jordan, and many other NBA players followed in his footsteps, as it were.

The Nike Dunk has solidified its place as a streetwear staple, and its sleek, simple design pairs effortlessly with NFL gear.

If you consume enough NBA media, you’ll note how often we pigeonhole players into rigid categories. The superstars get more ...

Getting a sneaker endorsement deal is something that many will only dream of, but there's still an opportunity to live out ...