HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

Writing a Compelling Storyline Now that we know what objectives our videos will cover, let's focus on crafting an intriguing storyline around them. When writing a script, ensure a clear structure is ...

As any aspiring screenwriter knows, the process of writing a movie script isn’t easy. But if you break it down into its discrete parts—the type of script, a strong premise, solid plot, believable ...

This story originally appeared in NPR's Student Podcast Challenge newsletter. Subscribe here. When I (Abē Levine) started interning here at NPR, I worked nights as a wedding server. And one thing ...

My first attempt at writing a video game script begins with the socialist journalist and activist Marina Ginestà, a remarkable woman who died five years ago, at the age of 94. Although she lived an ...

If you’re an avid podcast fan, you’ll notice that there are (broadly speaking) two types of shows: non-narrative and narrative. Non-narrative podcasts are more freewheeling, constructed around ...