J.C. Penney Co. opened at 52 S. Main St. in 1920, the 225th store in James Cash Penney's national chain, according to The Reporter archives. The first of Penney's stores were called "Golden Rule ...
Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Pricing Strategy." Harvard Business School Teaching Note 513-099, April 2013. (Revised October 2014.) ...
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