This beauty trend is one facet of a wider shift in the beauty industry wherein individuals are modeling '90s nostalgia in ...

The Patrick Ta Major Brow Defining Pencil comes in a slim, twist-up barrel. The formula contains color-treated pigments ...

Did you know that a clear mascara works on lashes, brows, flyaways, and more? A makeup artist and dermatologist tell us ...

The beauty retailer always has lots of amazing offers on store, and one particular set that has caught our eye is the ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Sometimes hair color simply stops flattering you. It washes you out and emphasizes lines, wrinkles and discolorations. You end up piling on blush and bright lipstick to compensate, when it’s your hair ...

This makes it crucial to choose a professional who’s specifically trained in brow bleaching. Look for a licensed provider with experience in brow lightening—not just general hair color.