The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

The Los Angeles Lakers were fighting with everything they had to avoid picking up a loss in the Crypto.com arena on Friday ...

During his senior year of high school, before forgoing college and going straight to the NBA where he would be drafted by his ...

LeBron James' business partner and longtime ally, Maverick Carter, is reportedly advising the group and its $5B venture ...

LeBron James is one of the most elite alumni's of the Swoosh but he revealed Reebok offered $10M before he entered the NBA.

Kobe Bryant has an iconic line of sneakers with Nike that are popular to this day. Here is a ranking of Kobe Bryant's 10 best ...

“I absolutely love this shoe," another reviewer adds. "I am a big James shoe fan but this may be my favorite pair thus far ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

Professional athletes make millions on the field and off of it from lucrative endorsements, brand partnerships, and ...

Appearing on New Heights with Jason & Travis Kelce, King James revealed Reebok offered him a $10 million check on the spot while he was in high school. The deal was to secure him to the brand but not ...

LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 ...

Lakers forward LeBron James has accomplished virtually everything, but it wasn't until this season that he registered the greatest feat of his career.