50,000 shoppers are repeat buyers of L'Oreal’s Elvive Dream Lengths Shampoo and Conditioner set. Shop the growth-promoting duo for $19 on Amazon.

Tresemmé is a go-to brand among Bazaar editors and celebrity hairstylists, which is only one reason it's at the top of our ...

TikTokers like Alix Earle are sounding off on their favorite drugstore shampoo formulas, claiming they're better than pricier versions. Here, product formulators and hairstylists reveal the truth.

You might not be majorly familiar with the brand, but Color Wow is the brand used by top celebrity stylist Chris Appleton, ...

TikTokers like Alix Earle are sounding off on their favorite drugstore shampoo formulas, claiming they're better than pricier versions. Here, product formulators and hairstylists reveal the truth.

In subsequent years, the shampoo and conditioners market size is expected to see robust growth. Estimated to rise to $58.81 billion in 2029 at a CAGR of 8.4%, this growth can be attributed to the ...

It even earned itself a 2025 Cosmo Holy Grail award for best shampoo and conditioner for color-treated hair. One Cosmo editor says: “This is genuinely one of the best shampoo and conditioner ...

Demi-permanent color needs to be used with a low-volume developer, which “allows the color to penetrate just beneath the surface of the hair” instead of sitting on the surface, Korab says. “It lasts ...

MANY people wish their hair was thicker and more luscious.  Thankfully you may only need a £3.40 product, according to a ...

L'Oreal said it has signed an agreement to buy haircare brand Color Wow to strengthen the group's professional products portfolio. The deal, for an undisclosed sum, will close after the customary ...