Building brand equity in the age of shifting consumer dynamics
In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.
19 Expert Tips For Marketing A Company’s Internal Culture Externally
A strong cultural brand not only attracts talent who share a company's core values and are likely to thrive within it, but ...
Pardon my French: Why smart brand marketers are gravitating to nouveau niche agencies
Niche—it’s a funny word. It comes from the French term of the same spelling, which originally referred to a recess in a wall ...
Shoe brands’ secret to success? Going slow
Getting a shoe’s comfort, performance and style right is important. But these brands also have taken a page out of luxury ...
Franchise Times1d
Inspire Brands Leans on Matrix Structure to Maximize Shared Services
After Inspire Brands took Dunkin' Brands Group private in October 2020 in an $11.3 billion deal, leaders at the coffee and ...
Campaign US6d
M Booth survey finds consumers want brands to shape culture
Others could catalyze culture by creating an attitude around the brand, similar to Dunkin’s recent saucy Halloween spider ...
Cosmo Editors Tested Affordable Luxury Brand Quince—and We Have Thoughts
Quince offers leather, cashmere, and silk clothing and home goods. Here's why it can offer low prices, how everything works, ...
Meet the De-Influencers, Who've Built a Brand on Buying Nothing
They're the inevitable result of our complex, guilty relationship with social media: TikTok stars using the platform to argue ...
STAT8d
Pharma’s ethically questionable sites essentially sell drugs directly to consumers
Rather than bribing and wheedling physicians to pretty-please-prescribe-our-drug, websites allow companies to deal drugs ...
The Times-Tribune11d
Health care giant sues to stop antitrust probe of pharmacy drug middlemen
The owner of one of the three largest pharmacy middlemen in the United States last month filed suit to quash an attempt by the Federal Trade Commission to investigate industry ...
Sports Illustrated14d
Calipari's Brand Goes National With Razorbacks at the World Series
It's going to take some getting used to John Calipari's national brand at Arkansas ... but Calipari brings it to a new echelon. The latest example being when he attended a 2024 World Series ...