H istory is replete with notorious experiments which, quite rightly, would not be performed today. The "Little Albert" ...

New Haven and surrounding communities. Each iteration replicating Milgram and his team's experiment requires a pool of roughly 40 males between the ages of 20 and 50. Roughly 780 participants assumed ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make ...

Sam has made the media rounds through the years, 150 TV appearances to be precise, in his new life as an “accidental ... “He proceeded to tell us ‘I wanted to experiment with Oxy.

A team of physicists affiliated with multiple institutions in China has measured a pulse of light in 37 dimensions. In their ...

Criticisms of the experiment are not new, with critiques of its methodology and Zimbardo’s argument that situations can overpower our personalities appearing as early as 1975. But Le Texier’s ...

“This experiment shows that quantum physics is more ... We'll also keep you up to date with New Scientist events and special offers. Omega-3 supplements seem to slow down biological ageing ...