NIU partners with Jersey Mike's, unveiling field logos at Huskie Stadium as part of a new NCAA sponsorship rule for 2024.

Walmart and Tyson Foods will have their logos displayed on each of the 25-yard lines at all Arkansas football games this fall ...

FAYETTEVILLE — Texas A&M is ranked 24th and Arkansas is receiving votes in The Associated Press Top 25 poll ahead of their ...

Bentonville-based Walmart and Springdale-based Tyson Foods will have one logo apiece on the field, at each 25-yard line. The ...

Oklahoma State will become the first team with an on-field sponsor in the Big 12. On Friday, OSU announced a partnership that will feature Bank of Oklahoma’s lo ...

Tyson Foods and Walmart logos will make their debut on the field turf at Donald W. Reynolds Razorback Stadium in Fayetteville ...

Each week the Daily Herald will provide five true facts about BYU’s latest football opponent for your enjoyment. This week, ...

With House vs. NCAA settlement looming, Texas AD Chris Del Conte understands why schools are looking for new revenue streams ...

FAYETTEVILLE -- University of Arkansas fans will note the new on-field presence of powerhouse Northwest Arkansas brands Tyson ...

Alabama A&M University on Monday unveiled a new version of its traditional standing Butch logo, which had been retired years ...

Michael Morrison-Hogs on SI Images FAYETTEVILLE, Ark. — Ever since the NCAA okayed on-field logo sponsorships earlier this summer, Arkansas had remained quiet about its plans. 48 hours before ...

This dynamic shift has reshaped how teams recruit, how players build their careers, and how schools manage their programs.