An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...
With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.
The marketing experts behind two high-profile TV series pull back the curtain on how they keep their fans engaged during the ...
Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...
Executives from NBCUniversal, Amazon's AWS, Adobe and ad agency WPP discussed on a CES panel the balance between leaning into ...
Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...
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