An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

The marketing experts behind two high-profile TV series pull back the curtain on how they keep their fans engaged during the ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

Executives from NBCUniversal, Amazon's AWS, Adobe and ad agency WPP discussed on a CES panel the balance between leaning into ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top ...

Brands that endure are those that have deep, stable roots. Anchor your brand in your core narrative, and your reputation will outlast every platform that carries it.

Well, that was entertaining. If Amorim shows bottle and sticks with a 442/433 then things will start to look better. There’s lots to take away from the game, although I hear the kids are being blamed ...

Advertisements for universities and their programs are ubiquitous on television, radio, billboards, social media, and streaming platforms. How do U.S. universities market the value of their offerings ...