The Boston Celtics are in the early stages of their championship defense, but their season has already been filled with drama ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The contract included the promise of a signature basketball shoe. So far, there's been no news regarding the release of Clark ...

After years of sporadic releases in limited quantities, Nike has finally begun to follow through on its promise of increasing the supply of Kobe Bryant's retro basketball shoes. Over the past few ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Ja Morant's Nike Ja 2 is coming full-force in 2025. Check our Sneakers news for more upcoming releases and breaking content!

Before Caitlin Clark even struck a shot Wednesday she was showing off the shiny gold soles on the bottom of her custom Nike ...

Nike Celebrates Indigenous Culture and Centers Native Youth in New N7 Collection | Nike has unveiled its latest N7 Collection ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...