First String is dedicated to empowering the next generation of student-athletes by providing a financial contribution to high schools' boys and girls basketball ... like Nike, Jordan and adidas.

EXCLUSIVE: We’ve seen efforts to share risk and upside in success, and many times they come and go. Artists Equity, hatched ...

“I told them right away, this is like the Jordan logo. This is like the Jordan ... with 37% of today’s juniors girls compared to 15% in 2000. More than one-quarter of juniors are non-Caucasian ...

The Air Jordan 3 "Lucky Shorts" colorway is set to showcase a striking blend of white and Carolina blue, with potential grey ...

This fall, basketball admirers and sneakerheads have something thrilling to look forward to with the launch of the Nike G.T. Cut 3 "Jordan Poole" PE (Player Exclusive).

It is challenging for any sneakerhead to name their favorite Air Jordan model. NBA legend Michael Jordan's iconic signature sneaker line has multiple shoes that ... is eternal. Nike and Jordan ...

I’m calling it now: Nike’s best shoe of 2024 isn’t an Air Force 1 or Air Jordan by way of Travis Scott. It’s not even the exceptionally fast Alphafly 3, which has now claimed both the men’s and ...

The Nike Air Jordan 11 "Bred Velvet" sneakers campaign dropped on November 8, and fans are going ballistic. The kicks are ...

Following its latest collab with the GOAT in tennis, Nike salutes the women in the basketball game with its newest Jordan shoe lineup designed for current — and future — WNBA superstars.

NBA Commissioner David Stern banned the Air Jordan 1, citing rule violations, but privately requested an autographed pair for ...