In the age of NIL, college athletes are more famous than ever. Now able and incentivized to partake in personal ...

Eric Porter’s basketball shoes have been worn by a variety of professional players, including Olympians Gian Clavell of ...

Nike created the Jordan Brand just for Michael Jordan, and many other NBA players followed in his footsteps, as it were.

At the same time, he felt frustrated by the trajectory of basketball shoe design. Over the years, men’s shoes had trended toward heavier ... of the industry in more recent designs. For instance, ...

The Nike Dunk has solidified its place as a streetwear staple, and its sleek, simple design pairs effortlessly with NFL gear.

The result is a shoe that feels at home no matter what surface you put underneath it. Make no mistake, the Nike Zegama 2 is ...

For two generations, American companies have been run to maximize short-term financial returns instead of to produce great ...

On June 27th, Nike chief executive John Donahoe presided over one of the bleakest earnings calls in the history of the ...

Nike's deal with Michael Jordan in 1984 reshaped both their futures. The Air Jordan I, released in 1985, defied NBA ...

The adidas might not be the most popular sneaker brand, but they still have signed a number of NBA stars to endorse their ...

Frances Tiafoe, known for his maximalist style on and off the court, thinks men’s tennis fashion is just getting started ...