Another car paint coatings company, BASF, says achromatic, neutral colors have gained popularity in North America. The company’s most recent report shows that white, black, silver and gray gained two ...

In addition to color trend forecasting, PPG continues to develop paint technologies that offer automotive design options for enhancing appearance and helping automobile manufacturers differentiate ...

silver reigned for ten years as car buyers' favorite exterior car color according to the annual survey conducted by PPG. White took over in 2011, and it hasn't let up since. White extended its ...