(From left) New chic styles give curvy women more fashion freedom, including looks like Style & Co Women’s Plus Size Envelope ...

A North Wales-based prom dress shop, which launched in October 2023, has doubled sales in the last year, with people travelling from across the country to visit.

Ashley Graham by JCPenney also furthers Penney’s reputation for being inclusive with its sizing. In 1962 the retailer ...

Throwing a cocktail party? We asked top event experts to share the most common hosting mistakes and exactly how to avoid them ...

Nara Smith has created her first ever clothing collection with Reformation. Here, the model discusses her love of vintage shopping and anti-maternity dressing.

The highly anticipated Boden sale has returned for another year, and shoppers can score up to 50% off summer dresses and ...

What is it exactly that makes the Tobie dress worth returning to again and again? The PureWow team decided to put it to the test to find out. Read on for the honest opinions—the good, the bad and the ...

Amazon’s fashion department is full of plus-size dresses for fall. We rounded up the best styles for $50 or less, including ...

Style Hacks That Make Plus-Size Outfits Instantly Chic Fashion has no size limit, and that’s never been truer than today. The ...

The best part about investing in little black dresses is that they act as styling centerpieces with the ability to be ...

The Pure Cotton Denim Mini Waisted Dress is one of the bestselling dresses at the high street retailer this week thanks to ...