Flau'jae Johnson returns to LSU with a women's college basketball national championship already under her belt, while she ...

Originally designed for the racetrack and inspired by the fireproof footwear worn by Grand Prix drivers in the ‘80s and ‘90s, the Speedcat boasts a rich motorsport heritage and was originally ...

In a statement, NewJeans said, “We are so excited to be starring in a Calvin Klein campaign. It was a natural fit to partner ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

To celebrate the 40th anniversary of the iconic original Ghostbusters film, PUMA is set to launch two sneakers inspired by ...

Berkshire Hathaway's Brooks Sports sued German shoemaker Puma in Virginia federal court on Tuesday in the latest salvo in an ...

K-pop sensation NewJeans — comprised of members Minji, Hanni, Danielle, Haerin and Hyein — are the newest brand ambassadors ...

Global expansion is the new arena where brands are battling to beat the competition and stay relevant. So, how can your brand ...

The Beachbody Company, Inc. ("BODi" or the "Company"), a leading fitness and nutrition company, announced today BODi has named former professional football player and professional wrestler Dean ...

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

Puma kicked off the the campaign via an Instagram video with brand ambassadors Virat Kohli, Anushka Sharma, Mary Kom, and ...

Leading sports and athleisure wear brand Puma is all set to treat fans with a birthday bash. The hype is sky-high, and celebrities like Kareena Kapoor Khan, Virat Kohli, Anushka Sharma and Mary Kom ...