Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

Audi of America announced a partnership with PHD Media and Kerv Interactive, an artificial intelligence (AI) video advertising platform, to become the first advertiser to test Kerv’s new Dynamic ...

QR codes have gone through the hype cycle of inflated expectations followed by sinking disillusionment that occasionally comes with innovation. The black-and-white labels once were touted for their ...

Are you a print subscriber? Activate your account. 4 hours 50 min ago By Sean Gately - 4 hours 50 min ago By Erika Wheless - 5 hours 20 min ago By Olivia Brown - 5 hours 20 min ago By Asa Hiken - 5 ...

(NEXSTAR) – Sure, the Super Bowl is the stage for the two best teams in the NFL to go head to head. But it’s also a huge stage for advertisers. One of the most intriguing Super Bowl of 2022 ...

Super Bowl LVI viewers are mostly in agreement about the worst commercial of the night after an “annoying” ad for cryptocurrency showed just a bouncing QR code. During Sunday’s game between the Los ...

This year, the most-talked-about ad was a simple QR code that changed color as it bounced around the screen for 30 seconds. The ad was for Coinbase, a cryptocurrency exchange, and when you scanned the ...

The bouncing ad, reminiscent of DVD player logos, allowed viewers to scan the code, taking them to a cryptocurrency website offer. CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture ...