As AGI rises in the tech industry, Hollywood grapples with existential questions of creativity and whether AI can ever be creative.

What makes people think an AI system is creative? New research shows that it depends on how much they see of the creative act ...

AI can be creative, and if you still believe it lacks a crucial human spark – how long before that spark is replicated and surpassed?

Luke Innes on how Creative Translation combines human creativity, cultural expertise, and AI to deliver impactful ...

As a computer scientist, I would hope that human creativity is more than regurgitating what others have written.

Artificial intelligence (AI) has emerged as a transformative force, fundamentally redefining how marketers conceptualize and execute UA creative strategies. By integrating AI into the development ...

It's no secret that many artists feel hostile towards AI due to it's numerous ethical issues – from job threats to copyright concerns. Reclaiming the creative space, artists have come out in droves to ...

Artificial Intelligence (AI) is rapidly becoming an indispensable tool for content creators, offering unprecedented efficiencies while opening new creative frontiers. Far from replacing human ...

While the company uses the technology to speed its creative process, L'Oréal said it would not create people for marketing ...

To showcase what the new tool can do, the company produced an animated kids short, entitled 'Mara & Milo: Magic & Mayhem,' ...

or AI-assisted (54%) creative content. For a third of consumers, that discomfort would prevent them from engaging with fully AI-generated content altogether, whether it be books, films ...

“Over the past two years, we’ve refined our generative AI technology to make high-quality creative execution fast and efficient,” the company said in a blog post. “Sponsored AI Lenses ...