Rob McElhenney told Fortune he views vintage jerseys as a storytelling device, making them ripe for growth.

However, the landscape of football shirt fandom has altered significantly in recent years, with classic strips now more desirable than ever due to a new wave of obsession over retro designs.

WE:FC have joined with partners Hummel and Rewe to design a retro-inspired jersey as part of the ‘Kölsche Originale’ (Cologne ...

Nearly three decades since Kevin Keegan’s “Entertainers” etched their names into football folklore, adidas brings back a ...

The iconic shirt - worn by the likes of Alan Shearer, David Ginola, Les Ferdinand and Philippe Albert as Kevin Keegan's ...

IT looks a lot like an away shirt he wore when he was in his Old Trafford heyday. But Brian McClair has a very different look since he wore it and stepped back from football. The former Celtic and ...

Following the £30million-per-season kit partnership deal with Adidas that started last year, Newcastle have confirmed they will be re-launching the official 1995-97 Adidas home shirt. The shirt will ...