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Nike quietly sells digital products subsidiary RTFKT

Nike reportedly sold its digital products subsidiary RTFKT in December, following up on its plan to “wind up” its NFT ...

Nike Quietly Sold RTFKT at the End of 2025

Nike finalized the sale of its virtual sneaker subsidiary, RTFKT, to an undisclosed buyer on December 17, 2025, marking a quiet but definitive exit from the blockchain-based collectibles market ...