It seems to be a week for interesting peeks at Apple history, a new piece telling the story of Softbank founder Masayoshi Son making a $17B gamble on the basis of a gentleman’s agreement with Steve ...

The following is adapted from Gambling Man, my new biography of Masayoshi Son. As the Japanese founder and CEO of SoftBank, ...

Steve Jobs' handwritten letter from 1974, evoking his spiritual journey to India and deep affinity for Zen Buddhism, has been ...

Steve Jobs famously rejected the first iPod prototype by dropping it into an aquarium to reveal air bubbles, proving there was unused space, and challenging Apple engineers to make the device smaller, ...

Steve Jobs knew that constant busyness is the enemy of great ideas. Put his insight to use with the two-hour rule.

Apple CEO Tim Cook said in a podcast interview that he plans to retire eventually, but will always want to work and find ways ...

But even back in 2007, Nokia saw that the exclusive US iPhone distribution relationship Apple reached with Cingular (later ...

In the letter, postmarked just before his birthday, Jobs shares his fascination with 'Zen Buddhism' and his dream of ...

A fun piece of Apple history has been revealed thanks to a look at how Sonos started and where it is headed. It turns out ...

Apple got caught flat-footed on AI, a potentially existential mistake. To its credit, the company reacted: June’s WWDC announcements were primarily related to Apple Intelligence. The company needed to ...

Apple CEO Steve Jobs announced the MacBook Air 17 years ago today at the Macworld Conference & Expo in San Francisco, ...

Mark Zuckerberg, on the Joe Rogan podcast, said that Apple hasn't innovated since Steve Jobs and the iPhone. Here's why he's ...