Coach collaborated with Zepeto as well as both Roblox's Fashion Famous 2 and Fashion Klosette games to allow players to customize avatars with real-life Coach merchandise. The collaboration aims ...

They are sold, using an in-game currency called "zems" and Monica's items range in price from one to five zems each. For every sale worth 5,000 zems, a creator gets $106 (£80). Zepeto users pay ...

They staged a scavenger hunt across Gucci Town and Vans World where players collected swatches linked to the lifecycle of fabrics and patterns which could then be “recycled” for in-game avatar ...