Call it the unlikeliest of couples. IBM, one of earliest -- if not the first -- buyer of sports sponsorships from the tech (then called computer) category, has signed a global sponsorship deal with ...
IBM has signed a global sponsorship deal with UFC, designed to leverage the exploding AI sector. One source familiar with the deal put it at low eight figures over a four-year term. The UFC's first ...
Paradigm has launched The Sports Group, a dedicated, all-encompassing division established to represent a roster of elite ...