One of the most important annual holiday traditions is waking up early on Thanksgiving Day to start (or continue) prepping the family meal while watching the vibrant floats in the Macy’s Thanksgiving Day Parade go by.

The Macy’s Thanksgiving Parade has existed for nearly a century, shifting from radio to television broadcasts. The parade is still televised nationally on NBC channels, rain or shine. On November 28, the showcase runs from 8:30 a.m. to noon EST. If you subscribe to a live TV streaming service, simply visit the NBC channel to watch the parade.

Macy’s has announced the 2024 lineup for its annual Thanksgiving Day parade with performers and balloons honoring every generation

The Macy’s Thanksgiving Day Parade has added some of the world’s biggest music and entertainment stars to the lineup, including Jennifer Hudson, Kylie Minogue, and Billy Porter. Cynthia Erivo and Cole Escola are also set to appear.

The Macy's Thanksgiving Day Parade, a century-old tradition, takes place on Thursday, November 28 at 8:30 a.m. and promises to be the biggest yet.

The Macy’s Thanksgiving Day Parade is a beloved holiday tradition with a history as rich and colorful as the balloons floating down the streets of New York City. Launched nearly a century ago, this parade has transformed from a modest department store event into an iconic spectacle watched by millions.