A millennial mom has won the latest makeup trend taking the internet by storm, leaving TikTok users stunned by the transformation.

Jennifer Oliver joked that her "neighbors wouldn't have recognized" her if she stepped out of the house after spending two ...

"I made a decision to resign from my job and retrained as a makeup artist on a whim, but it was the best thing I have ever ...

Live Tinted and its founder Deepica Mutyala are eyeing success for its inclusive beauty mission with an expansion at Ulta Beauty and its first commercial ...

Lottie Starrs, an American beauty content creator, posted her 'unrecognisable' makeup look on TikTok and people were shocked at her transformation and how different she looked ...

USC Basketball Star JuJu Watkins, who has a new partnership with NYX Professional Makeup, shares her favorite beauty products ...

Online star Lottie Starrs experimented with the 'unrecognisable' makeup trend and shared the results on TikTok, and people couldn't believe how different she looked ...

A woman’s excuse for stealing makeup, a Kinder Surprise egg and eight cans of beer last Valentine’s Day was a bit of a ...

Bristol-based Kiwi artist and photographer Alice Connew talks to Dan Ahwa about her new book, Joyriders, a visual love letter ...

But today we’re focusing on brown lipstick looks specifically. Most – if not all – makeup wearers have their favourite shades ...

In celebration of her 79th birthday today, here are some of the former ESSENCE editor-in-chief's most inspiring beauty moments.