DMC helped make Adidas as iconic as it is today, and Nelly gave Nike’s Air Force 1s its own anthem. Quite frankly, it’s tough ...

“The demand for performance basketball sneakers ... Adidas, too, have shoes that are in high demand for the holidays, ...

If you look at the underlying adidas business without YEEZY ... Starts with basketball, which we know is the most difficult category to be successful in the U.S. Other signature shoes are doing ...

Adidas AG reported strong third-quarter growth across most regions in a sign a revival plan led by Chief Executive Officer Bjorn Gulden is starting to work.

Paul George went sneaker shopping with complex and touched on the influences for his signature shoe, including the iconic Air ...

Adidas made her president of women’s basketball, giving her power over product design and the responsibility to curate the next generation of players the German shoe giant signs to contract.

A dedicated page for the sneaker, translated into English, says the shoe may ... work for Adidas Yeezy, and it debuted in 1989 as a trainer with iterations made for running, basketball and tennis ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

A Florida man convicted of murdering a teenage girl over Yeezy sneakers more than four years ago lunged at the family member of the victim in a courtroom ahead of his sentencing. Adrian Cosby, 23 ...

The couple had been trying to sell three pairs of Adidas Yeezy’s worth $935 when they ... Walton asked to try on a pair of shoes designed and launched by rapper Kanye West but Berben argued ...

The company ended its partnership with West’s popular Yeezy fashion line and the split reportedly cost both parties hundreds of millions of dollars. A year later, however, Gulden defended West.