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Seven months after Adidas cut ties with Ye, the break-up continues “hurting” the brand, the CEO said as boxes of once-popular Yeezy shoes are still piling up in warehouses.
Adidas is releasing a second wave of Yeezy shoes into the market as it moves to clear out the inventory of its defunct collaboration with Ye, formerly known as Kanye West.
Adidas CEO Bjørn Gulden — who has been wrestling for months over what to do with the company’s piled-up Yeezy inventory — suggested on Thursday that it might be sold.
Adidas last year dumped Ye (formerly known as Kanye West) and his once hugely popular Yeezy clothing and sneaker brand because of his antisemitic remarks. But the controversy has seemingly spurred ...
But the Yeezy shoe designs, are Adidas’ intellectual property. Kanye West is seen on October 21, 2022 in Los Angeles, California. Rachpoot/Bauer-Griffin/GC Images/Getty Images.
More of the outstanding Yeezy inventory that Adidas is looking to part ways with will soon go on sale. The company said Friday it would put Yeezy products up for purchase in early August.
The Yeezy sneaker brand was born out of 2013 partnership between Adidas and Kanye West, who now goes by Ye.. YEEZY Day, which originated in 2019, will take place again this year. It did not occur ...
Kanye West arrives at the Vanity Fair Oscar Party in Beverly Hills, Calif. Rapper and fashion mogul Ye’s high-end clothing company Yeezy has agreed to pay $950,000 to settle a lawsuit over slow ...
The YEEZY BOOST 380 HYLTE features a multi-toned re-engineered Primeknit upper in a sock-like design, offering a snug and adaptable fit. A translucent monofilament window woven into the upper ...