The shoe’s first on-court look came in the NBA on Oct. 25, when Gabe Vincent of the Los Angeles Lakers wore a black Adidas ...

According to Sneaker News, the second wave of the popular basketball sneaker line has gotten a release date of December 2024, and while adidas’ Samba silhouette has taken over the streets, the new ...

Jerry Lorenzo thinks his new Adidas sneakers are perfect—almost. “With the first couple of shoes,” he says, “we didn't land all the way there.” The Fear of God founder is sitting at a ...

Jerry Lorenzo was seeing for the first time the Fear of God Athletics Atmosphere he created to launch his three-years-in-the-making line with Adidas. He paused to take in the space where four ...

We are thrilled to represent Fear of God Athletics in the Overtime Elite basketball league! This partnership goes beyond ...

former NBA star and “All The Smoke” podcast co-host Matt Barnes moderated a conversation with Jerry Lorenzo, Founder of Fear of God ATHLETICS, Shane Ward, Design Director at adidas x Fear of ...

Unlike the original Gazelle model, the Gazelle Indoor (launched in 1979) features a light brown gum rubber sole designed for ...

Fashion mogul Jerry Lorenzo—whose Fear of God and Essentials luxury streetwear brands have gotten the nod from a slew of celebrity fans, including Kanye West, Kim Kardashian, David Beckham and ...

Designer and Creative Jerry Lorenzo takes us on a journey from working in retail and throwing parties in Los Angeles to crafting his own perfect t-shirt and accompanying brand, Fear of God.

Adidas has decided to sell some of the trainers and other products it made with rapper Kanye West and donate some of the proceeds to charity. The German sportswear giant cut ties with the ...

Black or white upper? Long tongue or regular? Gum sole or … never mind, that’s all you’re getting. But the meteoric rise of Adidas’s iconic soccer shoe, driven by countless celebrity spottings, has ...