Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new feature.

Anyone can install the new public beta, but you'll need an iPhone 15 Pro or a new iPhone 16 model to run Apple Intelligence.

The iOS 18.1 public beta comes a day after Apple released a new testing version of the developer’s beta. In addition to iOS 18.1, Apple is also making available the public beta of macOS Sequoia 15.1 and iPadOS 18.1 to Mac and iPad users willing to try Apple intelligence before its release next month.

Apple claims that the new technology will make it faster and safer for iPhone owners and repair specialists to swap out the battery. It works by “running a low voltage electrical current through the new ionic liquid battery adhesive,” which releases the power pack from its enclosure.

EU antitrust regulators launched proceedings on Thursday to ensure that Apple complies with landmark rules requiring it to open up its closed ecosystem to rivals or risk a possible hefty fine.

The European Union said Thursday it will outline steps to compel Apple to open up its iPhone and iPad operating systems to competing technologies under the bloc's tough new digital rulebook, which threatens hefty fines for breaches.

Discover the new, budget-friendly Apple AirPods 4 and learn which model is best suited to meet your audio needs.

The big day is here. After months of speculation, rumors and counter-rumors, we now know what’s on sale and for how much. Here’s the full rundown.

Apple today released a new firmware update for all AirPods Pro 2 and AirPods 4 models. The AirPods Pro 2 firmware has a build number of 7A302,

Californians can now securely add their digital driver's license or state ID to the Apple Wallet app on their iPhone and Apple Watch, the company announced Thursday.

Californians with iPhones and Apple Watches will now be able to store digital versions of their driver's licenses and identification cards on their devices, state officials announced.