As Jordon Hudson has been frequently seen by Bill Belichick’s side in his first few months as North Carolina’s head coach, it was the former Patriots coach’s turn to support his girlfriend in a professional setting.

Bill Belichick was in attendance at the Miss Maine USA pageant over the weekend as his girlfriend Jordon Hudson finished third. Hudson, 24, finished a spot below where finished in 2024. Shelby Howell won the two-day competition this year.

Though Bill Belichick has said he doesn’t worry about how he’s perceived, it appears he’s aware that his reputation could use a makeover.