Just as we were growing accustomed to the term “Max,” HBO Max will soon revert to its original name. The head-spinning move, ...

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service ...

As expected, a second run of Max’s (soon to once again be “HBO Max’s”) smash freshman medical series “The Pitt” will make its ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...