Former NBCU ad exec Linda Yaccarino’s tenure at X may have been fairly short — just two years from start to finish — but she did manage to make an impact on the social network’s ad business, new data from ad intelligence firm Guideline shows. Yaccarino will be leaving X in a better position with its advertisers than she found it, it says.

Linda Yaccarino is stepping down as CEO of X after two years running the company, she announced today. She was appointed its CEO in the year after Elon Musk bought and renamed the company previously known as Twitter — so far, there is no word on who will replace her.

X's daily user base dropped 10% in the year leading up to Linda Yaccarino exiting as CEO on Wednesday, according to data from Sensor Tower

Linda Yaccarino has announced that she is stepping down as the CEO of Elon Musk’s X after two years at the helm of the social media platform, previously known as Twitter.

As CEO of X, Linda Yaccarino had a cushy job, a fancy paycheck, and the ability to contribute to the future of tech. So why did she step down Tuesday? It’s a tale as old as time: her “parents” were going through a divorce,