An in-depth wrap-up of roundtable discussion with CMOs sharing what keeps them up at night, current market challenges & ...

New Balance has released the third edition of its 'Run Your Way' campaign with activations in the UAE and KSA.

Spark Foundry Middle East, part of Publicis Media Middle East, has announced the appointment of Manal Naboulsi as Business ...

The communications firm Edelman Middle East has added new members to its bench of leaders for its regional operations.

The move to appoint Mckinven comes as Brand Lounge accelerates its expansion plans across the region, particularly in KSA.

SMC CEO Khalid Alkhudair discusses partnerships, diversification, as well as investments in digital infrastructure, sponsorships, and more.

Alshaya Media Connect is the Group's new omnichannel network that aims to transform digital advertising to target consumers ...

The Romans remit will involve PR around the build and launch of the Wynn Resort, as well as being a key partner to the RAK ...

The new McDonald's account win complements FP7 McCann’s existing remit, which includes the brand and local store marketing ...

The Nescafé campaign film features Gen Zers who do things their way, all while facing the judgmental voice of an older generation.

U By Emaar, Emaar’s loyalty programme, has revealed a new refreshed brand identity. The refresh is more than a visual update, ...

Evoking a sensation rather than merely pushing a product, the Al-Futtaim IKEA ads lull people to sleep on their soft, comfortable bedding.