Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

The Heinken-owned cider brand Orchard Thieves has announced the launch of the Orchard Thieves Creator Marketplace to support ...

Brennans Bread, in collaboration with WPP Media’s Invention, has launched a new playful campaign that introduces consumers to the bread’s new official Squeeze Technologist. According to the agency, ...

Tickets are still available for TAM Ireland’s The Long Lunch which is back again this year in the Aviva on Thursday, April 23 ...

The Irish Marketing Podcast is brough to you by IMJ/Adworld.ie and Tinpot Productions and is hosted by Daryl Moorhouse.

Following clearance and approval from the CCPC, which is responsible for overseeing M&A activity in the Irish media industry dmg media Ireland has officially acquired a majority shareholding in ...

Irish consumers are undergoing a fundamental shift in mindset and behaviour, moving into what Ipsos B&A researchers describe as an era of “resigned resilience,” while artificial intelligence is ...

The shortlist for the Media Awards 2026 will be published next Wednesday, April 15th. Judging for this year’s awards is already well underway after the awards received 315 entries, a 17% increase on ...

Boots Ireland took to the great outdoors to promote the much anticipated launch of its No 7 Prime Forever beauty product in a collaboration that involved Posterplan, EssenceMediaCom/ WPP Media and ...

The 55+ audience is not a niche. It is not a problem to be solved or a risk to be managed. It is a vibrant, growing, ...

Summer gig season remains one of the clearest examples of how OOH can meet audiences as anticipation builds, journeys begin ...