Eric Futoran is CEO and Co-Founder of Embrace, the solution to help engineers manage the complexity of mobile to build better, bolder experiences. Companies like Take-Two, Miniclip, GOAT, Yahoo!, and ...

App Store Optimization remains one of the most consistent drivers of organic growth in mobile. Yet as the app economy matures, the mechanics behind visibility and conversion inside the stores continue ...

On April 23rd, senior leaders across app marketing, growth, product, CRM, and revenue will gather at The Brewery for Business of Apps London 2026. The event brings together decision-makers from ...

App Store Optimization (ASO) is a mobile app marketing technique used to enhance an app’s ranking by strategically incorporating targeted keywords. The primary objective of ASO is to drive increased ...

For more than a decade, installs served as the anchor metric for mobile user acquisition. They offered a universal way to measure scale, benchmark efficiency, and understand how well campaigns reached ...

Attraction begins with instrumentality. People are drawn to others when the interaction helps them achieve something in that moment, and the principle translates directly into how users relate to ...

For years, monetisation teams across the mobile ecosystem have optimised toward a single metric: eCPM. It became the default lens for evaluating ad performance and the primary signal used to measure ...

Mobile payments apps are used by more than two billion people globally, with millions more coming online each year. In India, South-east Asia and South America, the younger generation skipped the ...

Our Dating App Report is the most thorough research available on the internet, with over 100 pages of data on the dating app industry. It includes market size projections, individual app revenues, ...

NuBank is the largest neobank in the world, with over 90 million customers in Brazil, Mexico and Colombia. Built as an alternative bank without the extortionate fees Brazilian’s regularly faced, ...

Binance is the largest cryptocurrency exchanges in the world, responsible for several trillion dollar crypto volume every year. It was founded in 2017 by Changpeng Zhao, who previously worked for ...

This guide will cover the best virtual reality app development services, how much it costs, top app development features, and how you stand to benefit from using virtual reality app development ...