Another activation is The DRIPS by Pepsi, a pop-up offering crafted versions of popular PepsiCo beverages in regular or ...

T-Mobile has acquired Vistar Media, which provides technology solutions for digital-out-of-home advertising. The deal, ...

According to the Spring 2024 edition of the CMO Survey, social-media investments declined from 17% in spring 2023 to 11% in ...

Sir Martin Sorrell, the founder and former chief executive of WPP, has claimed that the “role of a CMO has got easier”.

Globally, the new Leo will be co-led by Marco Venturelli and Agathe Bousquet, who successfully led Publicis Conseil to the ...

Timed to overlap with the MLK holiday, the inauguration of the 47th US president has many seeking to escape the area, ...

George Clooney has turned sleuth for Nespresso’s latest ad, which also stars fellow actors Eva Longoria, Camille Cottin and Kim Go Eun.

Taylor Swift leads the pack as the No. 1 celebrity viewers want to see in a Super Bowl ad – and the halftime show. Joining her in the top 10 are music, sports, and pop culture heavyweights, as well as ...