The campaign has come under fire across social media, with users and influencers questioning its ethics, intent and ...
Ganapathy Viswanathan, Independent Communication Consultant & Author, writes why brands are increasingly signing young ...
Is zero interface marketing a challenge for brand differentiation goals? Industry observers say brands now need to interpret ...
Why Unilever’s influencer pivot risks missing the point Guest Column: Veteran adman Prabhakar Mundkur decodes Unilever CEO ...
The industry talks bold. But between the brief and the billboard, something gets lost, and the people making the work know ...
Also, for the first time, a show like this was going to be simulcast on two GEC channels. At that time, we didn’t fully ...
AI is becoming central to marketing as brands move beyond pilots to fully integrate it into strategy and execution ...
After close to four years at TMRW, an Aditya Birla venture for D2C brands, Raghuvar Seth joins Aditya Birla Lifestyle Brands ...
Raina, known for his stand-up comedy and digital content, released the “Still Alive” special after months of controversy and ...
Decades later, Bhosle returned to the advertising space with the “Rasila rozana utsav” jingle for Rasna in 2002. The campaign ...
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