This story was originally published in MartechAI.com. The newest marketing “hire” does not sit in a bullpen or join a Monday stand-up. It lives inside the stack, watching conversion paths and creative ...

Neha Malhotra has been appointed Senior Vice President – Marketing at Zee Music Company. The news has been shared by Malhotra ...

Pokharel was taken into custody for several days before being released on personal guarantee but has to cooperate with ...

The central government has appointed senior IOFS officer Devinder Kumar as the Chief Vigilance Officer (CVO) of Prasar ...

The meeting was attended by organisations like DIGIPUB News India Foundation, Editors Guild of India, Indian Women Press Corp ...

Ganapathy Viswanathan, Independent Communication Consultant & Author, writes why brands are increasingly signing young ...

Why Unilever’s influencer pivot risks missing the point Guest Column: Veteran adman Prabhakar Mundkur decodes Unilever CEO ...

The industry talks bold. But between the brief and the billboard, something gets lost, and the people making the work know ...

The campaign has come under fire across social media, with users and influencers questioning its ethics, intent and ...

Is zero interface marketing a challenge for brand differentiation goals? Industry observers say brands now need to interpret ...

AI is becoming central to marketing as brands move beyond pilots to fully integrate it into strategy and execution ...

Also, for the first time, a show like this was going to be simulcast on two GEC channels. At that time, we didn’t fully ...