Doubledeck Snowboards startet eine Kickstarter-Kampagne und kombiniert innovative Technologie mit nachhaltigem Design. Erfahre, welche Chance und Herausforderungen es zu meistern gilt.

Digitalization in retail has reached a new level with the use of artificial intelligence (AI) - and at an enormous pace. For sports retailers, this presents great opportunities, but also challenges, ...

In 2025, everything will revolve around refinement rather than reinvention. For the sports industry, this means further developing existing products and technologies. But how can brands benefit from ...

Alongside TV contracts, sponsors and partners are the main sources of income for the International Olympic Committee (IOC): An estimated three billion dollars are said to have been collected in the ...

Whether it’s gravel, road, or mountain biking – what once was a minimalist sport has become a high-tech experience. And it’s not just about the bikes themselves. Today’s cyclists carry more than just ...

Gorpcore and Mountaincore show: Clothing must not only be functional, but also visually appealing. Colors, cuts and choice of materials are now just as important as performance. Outdoor clothing is ...

Jan Küster, founder of Founders Fight Club and project manager of the Corporate Health Hub at ISPO, understands what makes the corporate health sector tick and what it involves. In this interview, the ...

To drive international expansion, Doubledeck Snowboards launched a Kickstarter campaign on June 15. What does the brand expect from this step? To what extent do such campaigns play a decisive role in ...

Design has long been more than just style - it has a lasting influence on the future of the sports industry. The ISPO Award 2024 winners show how sustainable materials and innovative designs are ...

La digitalización del comercio minorista ha alcanzado un nuevo nivel con el uso de la inteligencia artificial (IA), y a un ritmo vertiginoso. Para los minoristas deportivos, esto presenta grandes ...

La numérisation dans le commerce a atteint un nouveau niveau avec l'utilisation de l'intelligence artificielle (IA) - et ce à un rythme énorme. Pour les magasins de sport, il en résulte de grandes ...

Muchas marcas ya han demostrado cómo las campañas de Kickstarter pueden impulsar su éxito: Un ejemplo es Icebug, que lanzó una campaña para su zapatilla de trail running "Outrun" en 2019. El prototipo ...