Nine in ten respondents say their budget is under increasing pressure, finds a survey of 46 marketers who command a ...
As digital ad spend grows and bots become more sophisticated, marketers are questioning how much of their media is reaching ...
Claiming to lead “the industry on personalised value”, Sainsbury’s attributes its £1.3bn five-year price push for delivering ...
The fashion retailer has increased investment across performance and brand marketing while outlining plans to introduce ...
On the supermarket aisle consumers are portfolio managers with a keen eye for value, meaning brands need to deliver positive ...
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