Nine in ten respondents say their budget is under increasing pressure, finds a survey of 46 marketers who command a ...

As digital ad spend grows and bots become more sophisticated, marketers are questioning how much of their media is reaching ...

Claiming to lead “the industry on personalised value”, Sainsbury’s attributes its £1.3bn five-year price push for delivering ...

The fashion retailer has increased investment across performance and brand marketing while outlining plans to introduce ...

On the supermarket aisle consumers are portfolio managers with a keen eye for value, meaning brands need to deliver positive ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Are attempts to redefine marketing via new hires and expanded remits “superficial” unless matched with tangible ...

Advertisers need to take a cue from film and TV, because with creative departments led heavily by men and teams skewing ...

The yachting company is borrowing from luxury fashion and automotive brands as it looks to build an emotional connection with ...

AI is quickly becoming the primary interface between consumers and their favourite brands. This is particularly true in ...

Positioning itself as a “global business”, Santander is looking to unite its different markets and beat the competition via a ...

Less healthy food regulation brings new rules for food and drink brands, but for advertisers in many categories, restrictions ...