Theater chains will spend $2.2 billlion to lure you back to the movies
The biggest theater chains in the US and Canada are upgrading their technology and adding attractions like arcades, bowling alleys and ziplines in hopes of enticing more people to go to the movies, according to Variety.
Some movie theaters hope adding pickleball courts will save their struggling chains
Movie theaters are investing $2.2 billion in upgrades, adding pickleball courts, ziplines, and better seats and sound to their facilities.
Movie Theater Chains Put $2.2B Bet on Box Office Rebound With New Upgrades
North American movie exhibitors are set to invest $2.2 billion in new theater upgrades to take advantage of Hollywood's overall box office rebound this year. On Thursday, the National Association of Theatre Owners said its members were plowing new money into the theatrical experience over the next three years to continue drawing cinema-goers out of
Theater Owners Plan to Spend $2.2 Billion to Modernize and Upgrade Moviegoing Experience
The eight biggest theater chains in the U.S. and Canada announced that they plan to invest more than $2.2 billion to upgrade 21,000 screens.
AMC, Regal and other US chains plan $2.2 billion in theater upgrades
The largest theater chains including AMC Entertainment , Regal Cinemas and Cinemark will invest more than $2.2 billion over the next three years to upgrade theaters in the U.S. and Canada, an industry group announced on Thursday.
Popcorn and pickleball? Movie chains spending $2.2 billion to get people back to theaters
Getty Images While 22% of Americans say they have a home theater, far fewer have a pickleball court. But integrating the hot new sport into the moviegoing experience is just one perk of a $2.2 billion
Theater owners plan to add pickleball, ropes courses, and bowling to the moviegoing experience
The National Association of Theatre Owners, which represents hundreds of theater chains in all 50 states and across more than 100 countries, announced a $2.2 billion pledge Thursd
Theaters are spending a ton to turn movie-going into a Dave & Busters trip
Another solution is to make movie theaters more like Dave & Busters. There are no bad ideas in brainstorming! This comes from Variety, which reports that the eight biggest theater chains in the U.S. and Canada (AMC Entertainment Inc.
Top Cinema Chains Will Spend $2.2 Billion Over Three Years To Upgrade Theaters As Box Office Accelerates
A group of exhibitors in the U.S. and Canada will invest more than $2.2 billion over the next three years to upgrade and modernize their theaters amid renewed optimism at the box office after a battering by Covid and Hollywood strikes,
Movie Theaters Commit $2.2 Billion to Upgrade Cinemas, Improve Tech, and Even Add Pickleball Courts
NATO president and CEO Michael O'Leary explains to IndieWire why this investment will lead to more people going to the movies.
Movie Theater Chains Will Invest $2.2 Billion to Bring You Ziplines and Pickleball
Rejoice, movie lovers—your cinematic experience is about to get a whole lot better. On Thursday, a trade organization ...
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Major Theater Chains Invest $2.2 Billion to Enhance Theaters
Over the next three years, the largest theater chains including AMC, Regal, and Cinemark will invest $2.2 billion to upgrade theaters across the U.S. and Canada. These upgrades will span seating, ...
Movie marketing for the TikTok generation—how theater chains are trying to reach Gen Z
Theaters’ popcorn bucket wars and curated events are appealing to young moviegoers as release slates continue to lag pre-pandemic levels.
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