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Marketing Dive
11h
‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...
martech
13h
DemandScience and Terminus merge, keeping data at the center of B2B marketing
By some estimates, as much as $8 billion was spent on B2B marketing and lead generation in 2023, with that total predicted to ...
13h
St. Louis marketing firm makes acquisition in Northeast
A St. Louis-based marketing firm has expanded with an acquisition in the Northeast. Elasticity, a St. Louis-based marketing ...
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