Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

From stretchy knit uppers that offer maximum breathability to cushion-heavy outsoles, these Asics sneakers promise the best workout or rest day of your life.

The shoe’s first on-court look came in the NBA on Oct. 25, when Gabe Vincent of the Los Angeles Lakers wore a black Adidas ...

Minnesota Timberwolves guard Anthony Edwards and adidas are dropping sneakers that are a subtle nod to Michael Jordan.

At the Overtime Elite Arena in Atlanta, Georgia, Sports Illustrated's Kicks on SI was on hand for an exclusive conversation ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

The basketball icon drops in on The Deal to discuss joining forces with Adidas and Avenue Capital’s Marc Lasry as she chases ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...