Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

Grammy-nominated artist Coi Leray is also featured in the ads, which will air across paid media, in-store displays, social ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

The best active sneaker campaign for an NBA player is what adidas is doing with Anthony Edwards. While they’ve taken their ...

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

According to Sneaker News, the second wave of the popular basketball sneaker line has gotten a release date of December 2024, and while adidas’ Samba silhouette has taken over the streets, the new ...

Anthony Edwards and adidas turned heads with a Halloween ad playfully shading Shaq, spotlighting Edwards rise and the new AE1 ...

Giannis Antetokounmpo disregards his association with Nike when accepting Damian Lillard’s latest Adidas signature sneaker.

October is easily one of the best months for basketball shoes. Sneaker companies launch new models and unveil exciting ...

Oklahoma City Thunder small forward Jalen Williams debuted the upcoming retro adidas Kobe 2 against the Portland Trail ...