Grammy-nominated artist Coi Leray is also featured in the ads, which will air across paid media, in-store displays, social ...

In a move that would change the course of sneaker history, Nike agreed to pay a hefty $410,000 (approximately ₹33 crore) fine ...

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

Anta still trails Nike in its home market, but global brands are increasingly losing their edge in China. Local brands have a ...

Today, we wanted to highlight some of our favorite appearances that NBA players have made in music videos over the years. Players from a number of different eras — and songs from a number of different ...

Anthony Edwards and adidas turned heads with a Halloween ad playfully shading Shaq, spotlighting Edwards rise and the new AE1 ...

Oklahoma City Thunder small forward Jalen Williams debuted the upcoming retro adidas Kobe 2 against the Portland Trail ...

Jets WR Garrett Wilson, who is signed to Adidas, made a Jordan-esque catch on Thursday, and Adidas had something to say about ...

The best active sneaker campaign for an NBA player is what adidas is doing with Anthony Edwards. While they’ve taken their ...

Adidas gave Arenas his own shoe ... He immediately made a strong impact, winning the NBA Most Improved Player Award during the 2002-2003 season. After this season, Arenas became a free agent ...

For all of the underpaid NBA players, there is a list of guys who may be underperforming based on how much money they’re making. Some years, max contracts are given out and players are not ready ...

The Milwaukee Bucks are off to a slow start this season, but NBA All-Star point guard Damian ... Lillard looks sharp on the court in his ninth signature adidas sneaker. The adidas Dame 9 has ...