In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Milwaukee Bucks point guard Damian Lillard always remains true to his roots. Since adidas launched his ninth signature ...

As Foot Locker cements its commitment to basketball, the retailer is highlighting key athletes connected to Puma, Adidas and ...

Adidas AE 1 “With Love.” Adidas had an undeniable hit with its first signature shoe for NBA star Anthony Edwards, the AE 1, ...

Adidas had an undeniable hit with its first signature shoe for NBA star Anthony Edwards, the AE 1, which also performed well ...

Also including NBA athletes Anthony Edwards wearing adidas and LaMelo Ball wearing PUMA, each scene from the campaign ...

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

Los Angeles, CA – Today, adidas Basketball unveils the Dame 9 “Oak Tree” colorway – a continuation of Damian Lillard’s ...

New spots feature NBA stars Anthony Edwards and LaMelo Ball, and Grammy-nominated artist Coi Leray. Ads showcase such ...

The in-season tournament, known as the NBA Emirates Cup, is back. With new court designs for all 30 teams, the tournament tips off Tuesday night with a pair of high-profile returns in each conference.

Tim Hardaway took an elbow to the face and then slammed his head on the court on Tuesday night in the NBA Cup.