In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...
Milwaukee Bucks point guard Damian Lillard always remains true to his roots. Since adidas launched his ninth signature ...
The shoe’s first on-court look came in the NBA on Oct. 25, when Gabe Vincent of the Los Angeles Lakers wore a black Adidas ...
Similar to the previous models in the Iiinfinity Series, the Nova Iiinfinity features a bulky silhouette inspired by Y2K-era ...
As the NBA season is back in full swing, fans of the league and sneakerheads alike have been tuned for the play on the court and the brand-new shoes that are set to drop. This week, adidas ...
More importantly for sneakerheads, the NBA All-Star previewed ... look and breakdown of the basketball shoes. Anthony Edwards in the “Iron Metallic” adidas AE 1 Low against the Nuggets ...
As Foot Locker cements its commitment to basketball, the retailer is highlighting key athletes connected to Puma, Adidas and ...
October is easily one of the best months for basketball shoes. Sneaker companies launch new models and unveil exciting ...
Giannis Antetokounmpo disregards his association with Nike when accepting Damian Lillard’s latest Adidas signature sneaker.
Anthony Edwards and adidas turned heads with a Halloween ad playfully shading Shaq, spotlighting Edwards rise and the new AE1 ...
Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...